Master Brand

Definition

Your eBook or its series' master brand. Used only for branded media properties carrying, for example, a children’s character brand.
--> Recommended if applicable.

Best Practice

Please list this as it should be displayed, without commas.

Correct Usage (example)

Info	Excel	ONIX 2.1	ONIX 3.0
Reference Name	Main Character (brand): Sesame Street	<OtherText> <TextTypeCode>98</TextTypeCode> <Text>Sesame Street</Text> </OtherText>	<TitleDetail> <TitleType>01<\TitleType> <TitleElement> <TitleElementLevel>05</TitleElementLevel> <TitleText>Sesame Street</TitleText> </TitleElement> </TitleDetail>
Short Tag	N/A	<othertext> <b102>98</b102> <d104>Sesame Street</d104> </othertext>	<TitleDetail> <b202>01</b202> <TitleElement> <x409>05</x409> <b203>Sesame Street</b203> </TitleElement> </TitleDetail>
Character Limits	250	250	250